Home ยป Going Beyond the Survey: Creative User Research Methods

Iwalola Sobowale

Iwalola Sobowale is a driving force in the tech industry, leveraging her extensive background in CX, UX, and product research to implement strategies that resonate with customers and contribute to the overall success of data-driven businesses. Currently serving as the Head of CX Research at Moniepoint, she spearheads strategic initiatives to enhance user satisfaction and loyalty. As the host of The Spotlight Podcast, she shares industry insights, fostering innovation and knowledge-sharing to nurture the tech and business ecosystem. With previous experience at laudable organisations including Interswitch, Transsion and Fidelity bank, Iwalola has led efforts that have significantly elevated user experiences and product performance. Her passion for innovation and commitment to excellence mark her as a standout professional in the field. Iwalola Sobowale is currently pursuing an MSc in International Business Management at the University of East London, with prior Executive Education from INSEAD. She also holds a Bachelor of Laws (LLB) degree from the University of Nottingham.

Going Beyond the Survey: Creative User Research Methods

Saturday, 16th November, 2024

09:00am - 12pm GMT+1

Designed to explore innovative methods for conducting user research beyond traditional surveys, participants will learn about various creative techniques to gather deeper insights into user behavior and preferences. The session will highlight the importance of understanding users through diverse research approaches.

What Participants Will Gain:

  • Insight into Diverse Methods: Learn about different user research methods.
  • Practical Techniques: Discover practical ways to implement these research methods in your projects.
  • Hands-On Experience: Engage in activities that demonstrate how to apply these techniques effectively.
  • Enhanced Research Skills: Improve your ability to gather and analyze user feedback beyond conventional surveys.
  • Innovative Ideas: Gain new ideas and inspiration for conducting user research that provides richer, more actionable insights.

This workshop is ideal for anyone involved in user research or interested in improving their understanding of user needs through creative and effective methods.

Get your ticket for

NGN10,000 or $10