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Cedrick Agorbia-Atta

Cedrick Agorbia-Atta is a finance and technology professional specializing in intersection of artificial intelligence, cybersecurity, and financial innovation. At Microsoft, he drives product marketing strategy, leading go-to-market and pricing initiatives for AI and AI-powered productivity solutions. With a decade of professional experience, three years in technology and seven in investment banking, Cedrick has advised on high-impact mergers and acquisitions and developed scalable growth strategies across Africa, particularly within the financial technology sector. He holds an MBA from Indiana University's Kelley School of Business and a bachelor's degree in Finance from the University of Ghana. Additionally, he is a CPA and a Chartered Member of the Chartered Institute for Securities & Investment (CISI), UK.

AI Innovation – Scaling a Go-to-Market Strategy for Your Product

Saturday, 1st November, 2025

04:00pm - 05:00pm GMT+1

This workshop would focus on the unique challenges and opportunities of marketing a product. It empowers participants to build real-world solutions by teaching them how to find and engage a target audience for their hackathon MVP. The session would cover how to build a brand narrative that shifts the conversation from the technology itself to the human value it provides, aligning perfectly with the event’s theme, “The Prompt is You!”.

What Participants Will Gain:

A clear understanding of how to find and engage a target audience for a new product. You’ll learn to build a brand narrative that focuses on human value over technology.

This workshop is perfect for Founders, Marketers, and Product Managers.

Get your ticket for

Free